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“Global"„ 

    "&"

“Universal"„ 

How To Make The World Obsessed With Your Products with Cult Gaia Founder Jasmin Larian Hekmat
01:02:17

How To Make The World Obsessed With Your Products with Cult Gaia Founder Jasmin Larian Hekmat

Jasmin Larian Hekmat is a true creative. She’s the founder of Cult Gaia, a brand synonymous with iconic and beautiful designs, from the Ark Bag, to the Pearl Bag, and now ready to wear, Jasmin’s designs have captured the zeitgeist for over ten years now, and the company just keeps expanding. But it all started with some flower crowns & a bratz doll, and if that isn’t enough of a cliffhanger to keep you listening, I don’t know what is! Jasmin was so open about how she manages to keep innovating, how she grew the brand in the early years, and why product comes above everything, and I’m so grateful to her for coming onto the podcast. + CHAPTERS 0:00 Introduction 2:46 Working Hard or Hardly Working? 4:33 Her early life & dreams 6:50 What drives her design 8:38 Her work with Bratz 11:48 Finding college hard 16:12 Why Cult Gaia started by accident 20:25 Why the viral Ark Bag didn't sell for two years 24:20 Her next viral product 26:00 Devising a wholesale strategy 29:30 Establishing her take on ready to wear 30:50 How to balance inspiration & sales 32:00 The viral product she's not crazy about 37:40 How to build an instinct for great product 40:00 Best advice for leading a team 42:40 Her motto for great leadership 44:58 Biggest inflection point in team growth 47:46 How to stay creative among the day-to-day 49:06 The secret to Cult Gaia's growth 51:27 What makes an it product 54:40 Being a mother & a business owner 57:55 The biggest learning she's had 59:27 The best piece of advice she's ever been given + JASMIN'S LINKS: Instagram: https://www.instagram.com/jasminlarian/?hl=en Cult Gaia: https://cultgaia.com/ + MY LINKS: https://gracebeverley.komi.io/ + SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

The Caffè Fashion Blog Television / Thecaffèfashionblog.blog

The Caffè Fashion Blog Television / Thecaffèfashionblog.blog

The Caffè Fashion Blog Television / Thecaffèfashionblog.blog
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