Feb 21, 20213 min read

THE 21st CENTURY ONLINE AWARDS NOMINEES FOR THE BEST ITALIAN ARTISTE OF THE DECADE.

Joseph Bockarie Consoli aka Laïoung

Born - August 13, 1992 (age 28 years)

Record labels - #THERRRMOB, THE RRR MOB, Epic Records, Universal Music Italia.

Genre - Pop, International Hip-Hop, Hip-Hop/Rap

instagram - https://www.instagram.com/laioung/

Italian rapper and record producer laioung, In 2011 Laïoung made his debut in the world of music by releasing his first single Keeping Our Love Alive , entirely in English. This song anticipated the release of his debut album, Laïoung in Yo Eardrum , released in the same year and completely self-produced. The song Number One All Day , featured on the album, was recorded with his mother, who is a singer.

In 2011 Laïoung made his debut in the world of music by releasing his first single Keeping Our Love Alive , entirely in English. This song anticipated the release of his debut album, Laïoung in Yo Eardrum , released in the same year and completely self-produced. The song Number One All Day , featured on the album, was recorded with his mother, who is a singer.

In 2014, together with Momoney, Isi Noice and Hichy Bangz, he founded the RRR Mob, a collective made up exclusively of second generation children, mestizos or children of immigrants. The group debuts with the single Flus , released on February 16, 2015 and promoted by the related video published on YouTube .

In June 2016 he published on his account SoundCloud Remixtape Vol. 1 , a mixtape containing six remixes of famous songs. The following month he released his second album Ave Cesare for The RRR Mob : veni, vidi, vici , again self-produced; it was written, recorded and mixed in Toronto within two weeks. On September 26, he publishes, with an attached video, the single Young Young , in collaboration with the Italian rappers Izi and Tedua , followed exactly one month later by the second single What I want .

On February 24, 2017 he publishes the first official video of a song performed under the name of the RRR Mob group, together with Isi Noice and Momoney, called Wooh . In the first months of 2017 he collaborated with Fabri Fibra and Nebbïa, for the realization of Dipinto di blu , a song featured on the rapper's ninth studio album, Fenomeno , released on 7 April 2017.

On April 14, the CLMG video clip was released again under the name of RRR Mob, in which Isi Noice, Momoney and Hichy Bangz also sing. A week later the re-edition of Ave Cesare was published for Sony Music : veni, vidi, vici , presented in double CD edition and with ten unreleased tracks, anticipated by the single extract Vengo dal basso , in collaboration with Gué Pequeno and published on March 30.

In September 2017 he recorded in duet with Biagio Antonacci the song Sei nell'aria , published in the Dediche e manie album by Antonacci himself, in which Laïoung sings a verse in French. On November 17, 2017, a single by RRR Mob in collaboration with Gué Pequeno , Familia , is released, and on the same day the first studio album of RRR Mob, Nuovo impero , is also released under the labels Epic Records and Sony Music .

In May 2018, the dissolution of the collective took place, with Hichy Bangz indicating Laïoung as the main culprit, accusing him of being crazy and not focusing on his career.

On July 17, 2018 Laïoung is the first Italian ever to enter the most prestigious international music platform for the world of Hip Hop, WorldStarHipHop, thanks to the single Iceberg .

In October 2018 Laïoung signed a record deal with Polydor Records , owned by Universal Music Group ,releasing the single Nero su nero on November 2, 2018 .

On January 24, 2019 it was the turn of a second unreleased single, Hang with Us in collaboration with Kollegah , followed on April 5 by Proteggimi . On April 26 the third studio album Rinascimento was released , containing the aforementioned Protect Me and an extended version.On March 27, 2020, the single Wannabe by Dolcenera went into radio rotation , with the vocal participation of Laïoung.

2021 begins with the publication, on February 5, of the single Fanno di tutto per hype (trappocalisse) , which features rapper Fabri Fibraas a guest : the last collaboration between the two dates back four years earlier, in Dipinto di blu . Produced by Laïoung, the single was accompanied by a music video, directed by Asiel Babastro and posted on the rapper's YouTube channel.