SIMORRA: Mercedes-Benz Fashion Week Madrid | Spring/Summer 25
💃 http://simorra.com/
💃 https://avessa.com
💃 THE SPACE BETWEEN
The emptiness makes us uneasy, we are uncomfortable with silences, pauses, unspoken words... But it is only in the absence of noise that the magic of the most personal creativity and self-reflection happens. It is in the empty spaces where we allow ourselves to imagine freely.
SS25 The Space Between is inspired by the Japanese concept of ‘Ma’ and celebrates the beauty of empty space and its ability to evoke deep emotions. The play of transparencies and shadows invites us to explore fashion as a dialogue between the visible and the suggested, where each absence has the power to reveal new perceptions.
💃 SIMORRA
SIMORRA focuses its proposals on the architecture of materials and forms as the basis for functional design with a high creative value. It is the result of a desire to push the boundaries of form to create useful things with a strong aesthetic component.
The brand's designs are defined not only by the way it draws inspiration from its origins but also by its constant reimagining, which generates a sense of novelty that is meant to thrill those who enjoy their creations.
The SIMORRA design team conceives cutting-edge design as a vehicle for creative expression through the manipulation of materials: ”Our desire is to push the boundaries of form to create useful things with a high aesthetic component, and what defines us is how we continually draw from our origins, constantly reformulating in order to keep generating novelty and continue thrilling with our proposals.”
This philosophy naturally reflects what we present for each collection and the way it engages with a transgenerational society united by a common purpose, where age is not a discriminatory factor.” We advocate for balance and transgenerational collaboration as the key for a society much more wise, inclusive and with a higher level of development, just as we learn from the past techniques and combine them with new technologies to create our design and fabrics.”
![[Nomination Letter] The Caffè Fashion Blog Awards, The 21st Century Online Awards.](https://static.wixstatic.com/media/dcc199_8b5eaa7ccfcd48c882ab5d88789f9bb5~mv2.jpg/v1/fill/w_980,h_1386,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/dcc199_8b5eaa7ccfcd48c882ab5d88789f9bb5~mv2.jpg)
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